In an article for Lehigh Valley Business published on April 10, Carrie Fellon offers tips to professionals about marketing to a target market segment.  Particularly, using social media to reach out to a specific market with content that will be relevant and interesting to them is an effective use of resources.  They get good information and you move one step closer to establishing a good relationship with a potential client.  To read all of Carrie’s tips, click here.